Read Oak Tools is a great online Tools and Home Improvement store. We’ve been distributing high quality and affordable Hand Tools and Home Improvement products since 2006, located in Weston, FL. In 2017 we established to sell our abortable tools in the digital platforms such as Amazon, eBay, Walmart and our new website- www.redoaktools.com
At Red Oak Tools, we strive to provide our customers with Safe, Quality and Durable products, it was founded as a rebellious upstart to tackle the problem of expensive working tools.
In a Nutshell: High quality working tool with abortable prices
Measure of Success:
Our online platforms revenue has doubled year after year from 2017 and now stands on around 370K$ annual revenue with 25% net profit+.
Why it Works:
Red Oak Tools controlling the niche of miter shear cutting tools for flooring installation and expanded the online market on top of this niche
The tools prices are in the middle between the know huge brand like Klien tools and cheap Chinese brand that allow us to be good candidate to control the niche.
What needs to be done to expand the business:
Drive more traffic to different online platforms focused on the red oak tools website
Enlarge the SKUs to offer more tools in the ranges of 20-30$
Improve the stock availability to support continues growth
Focus Amazon PPC and continuously improve it
Sell big electrical tools – optionally in drop shipment
Negotiate big quantity purchases discounts with the vendors
✅ Active shopify website of the brand
✅ Active Walmart seller account of the brand
✅ Active eBay store of the brand
✅ Instagram account with over 11.5K followers
✅ 323 Positive seller feedbacks (4.5 stars)
✅ The account is in perfect health
✅ Ungated Categories & brands:
Pesticides and pesticide devices (sub category), Learning Toys (Sub Category), Toy Building Blocks (sub category), My Little Pony (Brands), Mattel (Brand), Shopkins (Brand), Grocery & amp: gourmet foods (category), Hasbro (brand), Mega Bloks (brand), Star Wars (brand), Nintendo (brand), Hot Wheels (brand), Spin Master Games (brand), Fisher-Price (brand), Enchantimals (brand)